It is said that the best preparation for tomorrow is doing your best today. As Philippine Coffee Board, Inc. (PCBI) seeks to inspire unity and participation for the future of Philippine coffee, the board, led by Nicholas Matti and co-chaired by Pacita Juan, has decided to adopt the famous London Coffee Dinner concept to bring together the movers and shakers of Philippine coffee.
Perfect for the coffee month of October, The Coffee Dinner will be held at Dusit Hotel Manila on October 26, 2018, at 7:00 p.m. It will definitely be a special event, coupled with the awarding of five individuals recognized for their great contributions to the Philippine coffee industry as well as the launching of the PCBI-designed coffee courses to be offered by Dusit Hospitality Management College.
Pegged as the home of International Coffee Organization, London is where coffee ideas continue to brew. The famous London Coffee Dinner has been hosted annually by British Coffee Association (BCA) since its conception in 1955. It is a venue for putting one’s feet up and sipping one’s coffee slowly, so to speak. Dubbed “the voice of United Kingdom coffee,” BCA aims to “foster a favorable environment for all the aspects of the coffee industry and its culture to thrive.” This same objective holds true for PCBI.
Here in Asia, with the Philippines set to be a future coffee hub, PCBI follows suit. Imagine one night of laying aside all agenda to simply get together and enjoy one another’s company with good food and the best local coffee while celebrating the achievements in the Philippine coffee sector.
“Coffee will not just be a commodity to be traded but a drink to be respected as a fuel for growth and progress because of the icons who have brought the industry closer to the coffee drinkers through their brands and through research and continuous innovations.” —Pacita Juan
This is PCBI’s vision for The Coffee Dinner. As host, PCBI, with the mission of unifying the fragmented Philippine coffee industry and transforming it into an engine of economic growth, encourages the next generation of coffee players to pursue unity in and through coffee. This is the goal of The Coffee Dinner: that of enjoining the consumers, buyers, and institutions to unite in the interest of keeping Philippine coffee in everyone’s consciousness, beyond summits and conferences. An awarding ceremony will also be held during the dinner, acknowledging the commitment and diligent work of veteran Philippine coffee players. All Philippine coffee aficionados are very much welcome!
It is hoped that with the active participation of more people—from farmers to investors, processors, and others—in The Coffee Dinner, it will eventually become an avenue for the improvement of coffee production in the country, and will boost the industry’s sustainability. As more coffee-centric stakeholders and players join hands for Philippine coffee, the future will indeed look a lot brighter. Philippine coffee will progress and will continue to make its mark as a sought-after world-class brew.
As perfectly put into words by Juan, “Coffee will not just be a commodity to be traded but a drink to be respected as a fuel for growth and progress because of the icons who have brought the industry closer to the coffee drinkers through their brands and through research and continuous innovations.”
It will be a dream come true to see all Philippine coffee lovers in unity, with one passion and vision: seeing Philippine coffee top the charts.
This article was first published in The Ultimate Coffee Guide Volume XI, Issue 2, 2018.