Mission & Vision
Under the PCBI’s brand Kape Isla, it aims to:
Vision: Developing Fine Robustas and promoting Specialty Arabicas
To establish the Philippine Islands as the world’s preeminent supplier of high quality “Fine Robusta” coffees and to create a world class promotion program for” Specialty Arabica” coffees.- Becoming the leading coffee authority on Fine Robusta quality
- Establishing a network of BPI-accredited plant nurseries for registered high quality cultivars for Arabica and Robusta coffees and planting Robusta and Arabica varieties that exhibit good cup qualities & desirable profiles
- Promoting good agricultural practices (GAP) and post-harvest handling (PHH) to maintain quality through the effective use of extension services in areas producing high quality Arabicas and Robustas
- Supporting and establishing research facilities and a center of excellence for soft and hard skills in producing high quality Robusta and Arabica coffees
- Establishing and promoting the standards for facilities & equipment for PHH and storage for high quality Robusta and Arabica coffees
- Creating a Fine Robusta strategic road map for the Philippines
- Planting Robusta and Arabica varieties that exhibit good cup qualities & desirable profiles
- Creating a transparent market for high quality Robustas and Arabicas
- Promoting Fine Robustas and Specialty Arabicas by island origin/profiles
Mission: To unify the fragmented Philippine coffee industry into an engine of economic growth by:
- Creating a specialty coffee association to increase internal consumption
- Unifying cooperatives, producer organizations and exporters
- Establishing quality standards for Arabica and Robusta coffees
- Building electronic information platform(s) to share information
- Promoting quality Philippine coffee both nationally and internationally
- Creating a coffee origin/profile map
- Serving as an information resource center
- Developing innovative financing opportunities for farmers
- Facilitating technical services and training throughout the value chain
