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GCash Teaches Financial Literacy to PCBI’s Coffee Farming Partner Communities

GCash and the Philippine Coffee Board have joined forces in 2023 to nurture a better and greener tomorrow by planting 223,000 coffee trees and its companion trees like madre de cacao, pine, and Alnus. The partnership’s shared mission aims not just to rebuild forests but also to uplift the lives of local coffee farmers and their communities, fostering a stronger Philippine coffee industry.


At the Municipal Hall of Tublay last Nov. 27, various coffee farmers arrived from different coffee-growing communities in Benguet to learn about Pera Talks, a community-based financial literacy program by GCash aimed at educating unserved and underserved Filipinos on essential financial concepts and empowering them towards financial wellness.
Coffee farmers from Sagada, Atok, Barlig, and Tublay learned about savings and budgeting, debt management, and even digital security.

Aside from the discussions, there were also activities like games and quizzes to help them remember what they learned and what they can do to easily apply it. Participants were young and old, including indigenous peoples, who were able to ask questions and share their thoughts about handling finances.

Coffee farmers from Kapangan were also taught how to register the GCash app and how they can collect energy points from their GCash transactions (send money, pay bills, walk, buy load, do cash in and bank transfers) then plant virtual trees for free. GCash, in partnership with PCBI, have been turning these virtual trees into real trees in key locations like Benguet, Cavite, Iloilo, Davao, Basilan, and Sulu.

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