VISION
To be the premier private sector body that promotes coffee production towards self-sufficiency
OBJECTIVES
- To encourage establishment of coffee nurseries around the country
- To establish a gene bank or germplasm collection of coffee varieties.
- To provide technical assistance and education for coffee farmers
- To collaborate with organizations with similar objectives for maximum impact.
- To provide access to market and access to finance
The Philippine Coffee Board Inc. (PCBI) is a private sector-led group established in May 2002 as the National Coffee Development Board. In the same year, it was incorporated as a non-stock, non-profit registered with the Securities and Exchange Commission.
The goal of the PCBI is to develop and promote the Philippine coffee industry through technical assistance and credit programs for coffee farms, and through marketing and promotions of coffee for domestic and export markets.
Research/training, certification and credit programs are carried out in partnership with government agencies, cooperatives, foundations, NGOs, as well as regional and international partner organizations.
The PCBI also conducts a marketing and promotional program for Philippine coffee called Kape Isla. Kape Isla is intended for the use of the industry as a Philippine coffee quality seal.
For over 20 years, the PCBI conducts several classes led by instructors with decades of coffee experience and education. These courses range from short to intensive learning on coffee farming, nursery establishment, farm management, processing, roasting, brewing, cupping, being a barista, opening a café, and marketing to name a few.
PCBI spearheaded coffee farm tours, coffee events, and trade shows. Coffee Origins made fellow Filipinos try local coffees for free while they talk to farmers and community leaders from different regions. The National Coffee Summit gave an in-depth discussion of each year’s challenges and opportunities to make producers inspired and apply best practices shared by guest experts here and abroad.
With others following suit, PCBI innovated and trailblazed barista competitions to showcase local talent. During the pandemic, PCBI was also the first coffee group to do online classes, sent cupping kits, and uploaded YouTube videos on coffee farming.
To address the interest of the younger generation and to ensure the sustainability of the organization, a Philippine Coffee Youth Council was recently formed to be further trained by the board to be the next trustees active stewards of the industry.
The PCBI is composed of members from growers, millers, roasters, retailers, local government, and agriculture credit sectors.
BOARD OF DIRECTORS
PACITA U. JUAN
CHAIR
She has started many businesses and among them are a coffee shop chain, a farm to table restaurant, and a natural and organic store called ECHOstore. She is a strong advocate of Slow Food, organic farming and sustainable agri-based businesses.
She is the 1st Vice President of the ASEAN Coffee Federation, and a global board member of the International Women’s Coffee Alliance. She is also the founder and President of the NextGenOrganization of Women Corporate Directors (NOWCD), and a Trustee of the Philippine Women’s Economic Network or PHILWEN.
JERDUEN “NOI” DONGOR
PRESIDENT
Jerduen “Noi” Dongor is a passionate entrepreneur and coffee advocate.
As the CEO of Superhouse Solutions Café Corporation and founder of Coffee Brewtherhood, he has championed the local café scene and helped bring specialty coffee closer to the community.
He also leads Kape Iloilo, supporting local farmers through fair trade and training programs.
Noi is a multi-sectoral leader with roles in hospitality, organizational development, and pest management.
ALEJANDRO C. MOJICA
DIRECTOR
Doc Andy earned his doctorate and masters degrees in Crop Science at the Central Luzon State University. From Dean of Open Learning College to Director of Research, he was Cavite State University’s Vice President on Research, Extension, Continuing Education and Training Services when he retired. He was also once the focal person of the Southern Tagalog Agriculture and Resources Research and Development Consortium. The Department of Environment and Natural Resources recognized his work on Coffee Micropropagation Technology during its National Biotechnology Week.
He started the somatic and embryogenesis for Barako (or the Liberica variety). Doc Andy is known as the Prime Barako Researcher, having written the book “Barako: The Big Bean”. A mainstay in national and international trainings, workshops, seminars, and conventions on coffee, he became consultant, trainer, and resource person of private sectors, other state universities, and government agencies.
ROSARIO “ROS” T. JUAN
DIRECTOR
Ros is a third generation entrepreneur who always dreamed of opening her own café. She interned for a coffee company as a teen and has since been immersed in the realities of the Philippine Coffee industry.
She has spent more than half her life in coffee, working in marketing, communications, community engagement and store operations in Manila, Philippines and in Shanghai, China. She took a brief hiatus from the coffee world to do pioneering work in the local digital advertising industry, launching corporate campaigns and social media for social good initiatives. In 2013, she returned to her first love, coffee, and finally opened her own café, Commune. Ros is also the President of the International Women’s Coffee Alliance’s Philippine chapter.
During the pandemic, she led the “Coffee Home Brewers” community and is now over 60,000 members strong on Facebook. Ros is a social media strategist, café operator, coffee roaster, certified Q grader. She has an Instagram Live session, “The Brew Tonight,” where she talks about all things coffee.
GUILLERMO “BILL” M. LUZ
TREASURER
Bill was responsible for gathering the coffee stakeholders back in 2002 to what is now a 23-year-old authority in coffee. He is the current Chairman of Liveable Cities Philippines and the Chief Resiliency Officer of the Philippine Disaster Resilience Foundation. Bill is an avid coffee drinker and has also tried to plant coffee.
JOSE “JO” MAMAR
DIRECTOR
Jose “Jo” Mamar has more than 10 years of experience in sustainable coffee farming, community development, and product innovation. He is the former Sales Director of Bombo Radyo Philippines. He took Political Science at West Negros College and an entrepreneurial course at the University of the Philippines.
Jo has given trainings on sustainable farming practices and farm waste innovation, stakeholder engagement, and local market compliance.
EMMANUEL “MANNY” U. TORREJON
DIRECTOR
Emmanuel “Manny” Torrejon has built a career in coffee spanning more than four decades, beginning as a coffee trader in 1979 and gaining extensive international experience in coffee origins, trading, roasting, cupping, and barista training.
He later established CAFEX, Inc., an artisan coffee roasting company, and ventured into coffee equipment and consultancy, helping clients with café operations, coffee shop development, and menu creation.
In 2011, he became President of Coffee Roastmasters Alliance Inc., which later became UCC Ueshima Coffee Philippines Inc., where he currently serves as Business Development Director. Beyond coffee, Manolo is also a chef and restaurateur, having established Manolos Private Dining and other Spanish dining ventures, and continues to offer Spanish specialties through his kitchen and commissary.
PRINCESS KUMALA SUG-ELARDO
DIRECTOR
Princess Lalah has been the poster lady of coffee in ARMM since she organized the People’s Alliance for Multi-Purpose Cooperative in 2009. She is a recipient of various awards, including the ASEAN Women Entrepreneurs Network award in 2017, AgriMover in 2022, and agrarian reform champion of Sulu and BARMM in 2023.
ATTY. CEASARIO REX “CHOI”
P. KAPUNAN
SPOKESPERSON AND PR OFFICER
Choi is the chief extraction officer of the Common Folk Group of Companies. He has been in the coffee industry for almost 10 years as a cafe owner and coffee roaster. He believes that local coffee farmers should be empowered to earn a living wage which can be done by purchasing local quality coffee beans at a fair and equitable price.
Choi endeavors to champion Philippine coffee by making it available for more consumers and educating more people about its great potential.
ROBERT FRANCISCO
TECHNICAL DIRECTOR
Robert has been in the coffee industry since 1993. He has a wealth of experience in coffee shop operations and in running a roastery. Robert is a graduate of Hotel and Restaurant Administration at UP Diliman. He took courses in Culinary Arts and other related interests.
He is the lead instructor of the UCC Coffee Academy in the Philippines and a certified head trainer of the ASEAN Coffee Institute. Robert is also a CQI Q Assistant Instructor, a CQI Arabica Q Grader, and a CQI Processing Professional.
JAN CHRISTIAN GREGORY “JANCY”
C. KILAYKO
DIRECTOR
Jan Christian Gregory “Jancy” C. Kilayko is the Founder & Owner of Primal Brew Coffee + Roastery, a specialty coffee company based in Makati, Philippines. With nearly a decade of experience in the coffee industry, he is dedicated to advancing Philippine specialty coffee through quality, education, and collaboration.
A graduate of Marketing Management from De La Salle University Manila, Jancy transitioned from a corporate career to pursue coffee full-time. He is a Q Arabica Grader, SCA Sensory Professional, and Coffee Value Assessment (CVA) Certified professional.
His expertise includes coffee roasting, Philippine specialty coffee, and business development. He works closely with coffee farmers and regularly conducts workshops and training on roasting, brewing, coffee processing, sensory evaluation, and coffee entrepreneurship. Jancy is committed to promoting Philippine coffee and strengthening the country’s specialty coffee industry.
JOCELYN AYOP MAMAR
DIRECTOR
Jocelyn Ayop Mamar has been actively involved in the Philippine coffee industry through coffee farming, nursery management, and farmer education. As the owner and manager of John and Marga Nursery Farm, she has helped promote the production of quality coffee seedlings and sustainable farming practices. She regularly conducts training on coffee nursery establishment, seedling production, coffee varieties, and farm management for farmers, local government units, and community organizations across the country.
She is committed to strengthening the country’s coffee sector through capacity building and knowledge sharing. She received the 2023 UPLIFT Award for Agriculture and was recognized as one of the 10 Outstanding Young Farmers in 2020 for her contributions to Philippine agriculture. Her work continues to support the development of sustainable coffee farming communities and the next generation of Filipino coffee growers.