October is a month dedicated to the rich aroma and invigorating taste of Philippine coffee. Declared by former President Fidel V. Ramos in 1997, Philippine Coffee Month is a nationwide celebration that highlights the importance of this beloved beverage to Filipino culture and the economy. Throughout the month, coffee enthusiasts, producers, and industry leaders come together to showcase the exceptional quality and diversity of Philippine coffee.
Coinciding with this celebration is the 22nd anniversary of the Philippine Coffee Board Inc. (PCBI). Established in 2002, PCBI is a private sector-led NGO that was initially formed as the National Coffee Development Board (NCDB) and later incorporated by its founding trustees for sustainability despite changes in the administration of the national government agencies. For the past 22 years, PCBI has been dedicated to promoting the growth and sustainability of the Philippine coffee sector, from bean to cup.
The shift from consumption to production
In its early years, PCBI’s primary mission was to educate Filipinos about the benefits of coffee and encourage domestic consumption. Through various campaigns and initiatives, PCBI successfully raised awareness of Philippine coffee and fostered a growing appreciation for the local beverage. However, as the demand for Philippine coffee increased, PCBI realized the need to shift its focus to production.
“From promoting Philippine coffee over the last two decades PCBI has made great strides in spreading awareness about coffee origins. Now, it’s time to plant more coffee to satisfy the increasing domestic demand,” says Chit Juan, PCBI President and Co-Chair.
To address the growing domestic demand, PCBI has launched initiatives to encourage coffee planting and cultivation. By providing farmers with technical assistance, training, and access to resources, the organization aims to increase coffee production in the country. This strategic shift reflects PCBI’s commitment to not only promoting Philippine coffee but also ensuring a sustainable supply of high-quality beans for both domestic and international markets.
Current state, challenges and solutions
The Philippine coffee industry is experiencing a remarkable surge in popularity and growth. Coffee shops are popping up in cities and towns across the country, catering to a growing number of coffee enthusiasts. This increased demand has spurred greater awareness about coffee origins, with consumers seeking traceable and high-quality beans. “Traceability is a feature many consumers now look for. Farmers now have leveled up their skills in processing better coffee because of increased opportunities to showcase their products at trade fairs, expos and competitions — both local and regional,” Juan adds.
And yet, despite the industry’s vibrancy, Filipino coffee farmers continue to face significant challenges. One of the primary areas for improvement is coffee quality. By adopting better processing techniques, farmers can enhance the flavor profile of their beans, making them more appealing to discerning buyers. PCBI plays a crucial role in addressing these challenges through training programs that focus on nursery establishment, farm maintenance, proper harvesting, and processing methods.
Future growth and PCBI’s goals
The country currently consumes more coffee than it produces, creating a gap that needs to be filled. To meet this increasing demand, it is crucial to expand coffee production. PCBI’s plans include training more farmers in sustainable coffee cultivation practices and inspiring the next generation to embrace agriculture, particularly coffee planting. By investing in human capital and promoting sustainable farming methods, PCBI aims to ensure the long-term growth and prosperity of the Philippine coffee industry.
Philippine Coffee Month Celebration
As part of its commitment to promoting the industry, PCBI has organized “Coffee Goes Full Circle” in partnership with SM Makati, Side B Upcycling, Primal Brew Coffee Roastery, Common Folk, and Commune. This event will take place from October 4-6 and aims to bring coffee shops closer to the Makati community while showcasing circular economy initiatives such as using coffee hulls and spent coffee grounds to create charcoal briquettes. Free learning sessions will also be offered during the weekend.
Additionally, PCBI will be offering free coffee to foreign delegates attending the Asia Pacific Ministerial Conference on Disaster Risk Reduction (APMCDRR) at the Philippines International Convention Center (PICC) from October 14 to 18. This initiative provides an opportunity introduce international visitors to the unique flavors of Philippine coffee.