Last Oct. 26, 2022, we celebrated two events: the third AgriMovers honors and Agriculture Magazine’s 25th anniversary.

Agriculture Magazine has been inspiring and informing Filipinos about the importance of agriculture and how, with proper planning and strategic sales and marketing, it can be a viable business, since its first issue hit newsstands in 1997.

It is now the longest running and most widely read magazine of its kind in the country, and its website ranks in the Top 10 in its category.

AgriMovers is Agriculture Magazine’s way of honoring individuals and organizations who have made a significant positive impact on the Philippine agriculture industry.

This year’s celebration was extra special as the honorees were expanded from two to five, including a new youth category where universities, organizations, and individuals were asked to nominate a youth practitioner who they thought embodied the future of Philippine agriculture.

2022’s honorees are:

For the business category, Francisco “Paco” Magsaysay of Real Fresh Dairy Farms, Inc., and Rex Puentespina of Malagos Agri-Ventures Corporation.

Real Fresh Dairy Farms, Inc. started in 2007 when Magsaysay’s father, former senator Ramon Magsaysay, Jr., realized that the Philippines imports 99.6 percent of its dairy. Upon his father’s request, Paco established Carmen’s Best Dairy Products to help increase the sales of the dairy farm. He diversified the dairy farm’s product line under the brand Holly’s Milk and Farm Fresh Dairy Produce, but it was with Carmen’s Best Ice Cream that he really made his mark.

Malagos Agri-Ventures Corporation farms cacao to make artisanal chocolate, raises goats to make artisanal cheeses, produces and sell cut flowers and cut foliage, and runs a nature-themed resort that includes the first chocolate museum in the country, all within Davao City.

Malagos Chocolate has won numerous local and international awards in various categories and is recognized as one of the brands that helped pave the way for Philippine cacao’s international recognition.

For the community category, Princess Kumalah Sug-Elardo of Sulu Royal Coffee and Bae Inatlawan of Inhanding Tribal Multi-purpose Cooperative.

Princess Kumalah Sug-Elardo organized The People’s Alliance for Progress Multi-Purpose Cooperative in the Autonomous Region in Muslim Mindanao in 2010, producing fine coffee under the Sulu Royal Coffee brand.

The coop members’ lives have changed for the better. They have been able to send their children to school, put up houses, and now have a better water system. There is peace and order in the area, and government workers have set up health centers and the like.

Sulu Royal Coffee’s efforts to engage farmers in coffee farming has brought peace in the rural war-torn areas of Mindanao, with many former insurgents laying down their guns in exchange for farming.

Princess Lalah of Sulu Royal Coffee

The Inhandig Tribal Multipurpose Cooperative was organized in 1998 with chieftain Bae Inatlawan as one of its founders. The cooperative focused on coffee and abaca as these high-value crops were deemed friendly to the forest environment that the tribes lived in at the foot of Mt. Kitanglad.

In 2017, the cooperative took home the prize for the Arabica category in the Kape Pilipino Green Coffee Quality Competition, a nationwide cupping competition organized by the Philippine Coffee Board, Inc. ITMPC was one of two winners from Bukidnon, and would go on to represent the Philippines in the Global Specialty Coffee Expo in Seattle, Washington that same year.

The author with Princess Lalah

For the youth category, Dayang Iman Sahali and Alyssa Tan Sahali of Mangan by Iman, a Tawi-Tawi-based social enterprise that produces seaweed chips. The company partners with local seaweed farmers, buying their harvests at competitive prices. Most of the profit goes to the rebuilding of the Tongbangkaw Elementary School, where a lot of the kids of the seaweed farmers study.

The sisters are proud that their small enterprise has not only helped the local community, but also helped show Tawi-Tawi in a positive light. The Youth honorees were given a ₱30,000 grant to further their operations.

This year’s winners were decided on by an esteemed group of judges, all of them from the agriculture industry: National Scientist Dr. Emil Q. Javier, Southeast Asian Center for Graduate Study and Research in Agriculture (SEARCA) Senior Fellow Dr. William G. Padolina, and former AgriMovers honoree Raymund Aaron, Banana Chief of Villa Socorro Farm.

Former AgriMovers honoree Carlo Sumaoang of MNL Growkits and Ragsak Family Farm was also in attendance.

Also introduced was the Zac Sarian Lifetime Achievement Award, to be given to a personality whose lifelong efforts have vastly changed their area of agriculture for the better. In this way, Sarian’s legacy of highlighting exceptional farmers, fishers, and agribusiness owners continues to live on.

The honorees and judges expressed their appreciation at being recognized for their contributions to the agriculture industry. Sumaong told me that it was a wonderful reminder of why he went into agriculture.

All AgriMovers honorees are examples of individuals and organizations whose perseverance and success serve as inspiration to those who want or continue to thrive in the Philippine agriculture industry.

As the spotlight shines on these remarkable individuals and their profound impact on Philippine agriculture, it also underscores the ongoing need for talent and innovation within the industry. Recognizing the crucial role of human capital in agricultural advancement, efforts to attract and retain skilled professionals become increasingly vital.

For organizations seeking to navigate this landscape, specialized recruitment firms dedicated to ag jobs Australia offer a strategic avenue for sourcing top-tier talent. By connecting aspiring professionals with opportunities that align with their passion for agriculture, these firms play a pivotal role in nurturing the next generation of leaders and innovators in the field.

As the legacy of pioneers like Carlo Sumaoang and the recipients of the Zac Sarian Lifetime Achievement Award continues to inspire and motivate, the collaboration between industry leaders and recruitment specialists remains instrumental in shaping the future of agriculture in Australia and beyond.
Look forward to the next honorees in 2025!

The partnership of PhilMech and the Philippine Coffee Board, Inc. (PCBI)—which was formalized in January 5, 2018—is a collaboration that’s focused on research and enterprise development for coffee. Among the great results of this partnership is the high ranking of three coffee farmers’ associations at the 2017 Kape Pilipino Green Coffee Quality Competition. The farmers’ groups are the Casile Guinting Upland Marketing Cooperative Inc. (Cabuyao, Laguna), the Sagada Arabica Coffee Growers and Producers Organization (Sagada, Mt. Province), and Tuba Benguet Coffee Growers Association (Tuba, Benguet).

The two-way relationship between PhilMech and PCBI started in 2017, with the latter tapped for trainings on manual brewing methods and on starting a coffee business.

The three top-ranked coffee organizations trained on proper postharvest practices at the farm level of operation. They were nurtured by PhilMech, in partnership with other agencies, to become inclusive businesses following the recommended postharvest system of producing quality green bean for Arabica and Robusta coffee.

Dr. Helen Martinez

What started with the Philippine Coffee Industry Road Map now generates and commercializes coffee technologies and systems. As PhilMech’s Dr. Helen Martinez explained: “This has addressed the needs of a large number of backyard and small coffee farmer producers to improve their productivity and have a place in the market. The recommended PH system consists of match of equipment like coffee pulpers, dryer, huller, moisture meter, sorting table and grading system suited for Arabica and Robusta coffee.”

The said system resulted in a reduction of broken beans to 2.73%, which was a significant improvement compared to 14.23%, using the traditional method. The production of better quality raw material is, of course, essential for value adding operations.

Community-based coffee processing enterprise models (CBCPE) were established to promote the adoption of the Philippine System for Arabica and Robusta in the country, found in strategic coffee producing areas.

Martinez added, “PhilMech, with the combined effort of the farmers and project partners, positions the farmers so that they can have greater access to information, technologies, and other resources such as equipment and material inputs. They are also encouraged to produce quality beans and engage in value adding services. The project has also influenced the key officials and players in the national, regional, and local governments by mainstreaming the project processes, approaches to their own planning, budgeting, and service delivery.”

The PhilMech-PCBI collaboration has helped align goals and nurture the key component in the coffee industry—the coffee farmers. “Aside from training, PhilMech conducted gaps and feasibility assessments on targeted farmer groups,” noted Martinez. This addressed the fact that the biggest challenge in producing quality green coffee beans is the active participation of the coffee farmers in coffee growing communities.

PhilMech works hand-in-hand with PCBI and other sectors in adopting a participatory approach in project implementation. With CBCPE models and with the coffee partnerships, the passion for coffee grows further.

Farmers undergo workshops and training on cupping quality, value formation, proper operation and management of machinery, as well as project planning and operationalization. They are taught about business action planning, financial literacy, market matching, and coffee exposition. Last but not least, the investment forum is explained to them.

The training, like the one given by Jhen Rimando, are valuable to coffee farmers who learned how to cup their own coffee and evaluate with the use of tools. The process of coffee analysis gave the coffee farmers a guide and plan to measure and improve coffee quality.

“Coffee is one of the priority commodities of PhilMech. PhilMech’s coffee agenda is supportive of the coffee roadmap to enhance the postharvest, processing and marketing systems for the small coffee growers in the Philippines,” Martinez ended.

(Photos provided by PhilMech)

Robert Francisco joined PCBI as its technical consultant in February 2017, to help set up the Coffee Quality Center at Cavite State University for the first Kape Pilipino Green Coffee Quality Competition. Since then he has been busy as its executive director, implementing programs to improve the coffee industry. He received his Q-grader certification in 2015 and has been using his cupping expertise to further improve coffee quality in the country.

COFFEE CUPPING FOR COFFEE PRODUCTIVITY
“Cupping the coffee is evaluating the product in a brew. Knowing the product and the brew will will tell you if the right notes will come out. Cupping will tell how processing was done. Cupping will tell how processing was done. Cupping is very important for both post-processing and post-harvest, to improve quality by changing processing or identifying where the bean is best for.”

“Learn how to cup to understand coffee.” (Robert Francisco, Executive Director, PCBI)

COFFEE QUALITY
“As a philosophy, coffee stakeholders have to know their product. Whether they are certified or not, farmers, cooperative owners and traders should learn to cup and evaluate the coffee they are buying. When standards are elevated, they will no longer buy low-grade coffee. If farmers want to sell, they need to elevate standards.”

OPPORTUNITIES
“The potential quality of coffee in our farms can be competitive with the global standards for quality coffee. Two things can happen: quality improves or quantity increases. If both come about, we can satisfy local consumption and exceed quality standards. If the demand is there, production will continue.”

WHAT’S BREWING?
“I currently see an aggressive trend that has been slowly brewing. And this was seen in Kape Pilipino competition, where the farmers were processing their beans to meet third wave standards. This is a high level of quality, with more scientific techniques being used to come up with beautiful coffee. More local cafés are buying local coffee because of the quality.”

Part of Bohol Coffee and Cacao Growers Association’s mission and vision is support for the children of poor coffee and cacao farmers with a full scholarship in Agriculture Technology. Ed Luardo explains, “We harness the youth by training them as coffee and cacao technicians and agri-entrepreneurs”.

After retiring in 2009, John Edgar Luardo took over the agricultural property left by his parents in Bohol. His quest for a crop that would fit into the non-irrigated farm areas led to coffee. Further collaborations with fellow coffee farmers resulted in the construction of the Coffee and Cacao Training School with its own nursery in Carmen, Bohol. His involvement eventually led to the creation of the Bohol Coffee and Cacao Growers Marketing (BCCGMC), with the help of PCBI and Agricultural Training Institute.

COOPERATIVES FOR COFFEE PRODUCTIVITY
“The first coffee farmers to establish their farms were Dr. Fe Miñoza and Atty. Dionisio Balite. From then our group multiplied exponentially. Currently we have coffee farms in Carmen, Batuan, Bilar, Catigbian, Danao, San Miguel, Dagohoy, Mabini, Ubay, Anda, Talibon, Sierra Bulliones, Guindulman, Pilar and Duero. Coffee production in Bohol has multiplied despite the warthquakes. At least five to seven municipalities in the different districts of Bohol can claim that they have coffee farms already.”

COFFEE EQUALITY
“Through the Pick Red campaign of PCBI, the quality of coffee has improved tremendously. Imposing penalties made on green coffee cherries given to farmers was a bitter pill to swallow. Traders and buyers have to teach the farmers basic quality control, so they can obtain optimum prices for their coffee cherries. Buying fresh berries makes the farmers aware of what the buyer and trader want when they sell their coffee.”

CHALLENGES
“There is a need to create coffee quality technicians. Intensive training of a corps of coffee technicians should be emphasized by related government agencies. Creativity and innovation are needed to identify lucrative markets for the coffee farmers. Processing techniques, packaging, and marketing up the value chain must understood by the coffee farmer organization.

WHAT’S BREWING?
“Much of the varieties planted in Bohol is Robusta. With the help of PCBI, we were able to obtain planting materials of Arabica from Cordillera, Liberica from Joel Lumagbas and Dr. Mojica, and Excelsa from a Batangueño friend. Now we have our four coffee varieties and eventually will be making our very own Bohol Blend coffee, with a highland blend and a coastal blend soon.

“We have our own stories to share. Although these might not attract much attention, we take pride in the improvements that we have accomplished in our Bohol coffee industry.” (John Edgar Luardo, farmer and entrepreneur, Bohol Coffee and Cacao Growers Marketing Cooperative)

Commune started in 2013 as one of the first few independent, third-wave cafés in Manila. Commune still remains proudly Filipino, from its coffee to its menu. Commune serves only 100% Philippine coffee from various farms in the country.

CAFÉS FOR COFFEE PRODUCTIVITY
“When Commune started in 2013, people were asking me why I served only Philippine coffee. I was on a quest to prove that if you knew where to look and if you worked with the farmers to improve the quality of their coffee, you will be amazed by Philippine coffee.”

COFFEE QUALITY
“I see a lot of work ahead of us but I see a lot of hope. Now that the demand for quality coffee is increasing, farmers are also more interested to know what coffee quality is all about. Now, it’s time to level up and work on the quality of the coffee they grow. The demand for quality coffee will definitely serve as an inspiration and motivation for our farmers.”

WHAT’S BREWING?
“We started with retail and focused on the quality of he beverages we produce. We’ve begun roasting our own beans, and we look forward to working closely with the farmers to further improve the quality of the coffee that we source.”

“Enhancing productivity ultimately benefits the farmers because they reap the economic benefits of a superior product.” (Rosario Juan, Chief Extractor of Coffee, Commune Café)

Bea Belardo of Belardo Coffee Enterprises takes pride in the family-owned business that was established when the Philippines became one of the top coffee exporters in the ’80s.

COFFEE TRADING FOR COFFEE PRODUCTIVITY
“The demand for local coffee is still high. Traders help roasters with their supply. As a roaster ourselves, we’ve felt that in the lean season, it will be really hard to source coffee, especially if we haven’t forcasted the demand properly. There are a lot of initiatives now in reviving the coffee industry within the country, and it’s good to know that farmers are working together with these organizations, to up their harvest and quality as well.”

COFFEE QUALITY
“I think productivity and quality should go hand in hand. If we want coffee that has good quality, we should make it known that it’s labor intensive to reach a certain point or grade.”

“Coffee will have premium quality for a premium price.” (Bea Belardo, coffee trader, Belardo Coffee Enterprises and Café Belardo)

OPPORTUNITIES
“I think with extensive education that focuses on producing a potential player for the specialty market, Robusta will not be seen as the inferior variety and a low-cost crop.”

WHAT’S BREWING?
“In 2016, we experimented with producing honey-processed Robusta, which ended up as our entry in the first Kape Pilipino Green Coffee Quality Grading Competition. We were surprised that it gained a score of above 80. It was labor-intensive and took a lot of care for the post-harvest. It’s a good sign that they are making a lot of effort in producing good quality coffee.”